
To be honest, when the pandemic hit if someone told me today just 4 years later I’d be one of the Founders of a Fashion Ecosystem with a goal to quite literally help everyone access fashion in new, meaningful and lucrative ways, I would have choked on my Red Bull. But here we are.
Feimso has been on your phones for only a blip in the scheme of things, I wouldn’t even say the blink of an eye really… Since the last week of March 2024 to be exact, but its impact is already being felt across the fashion landscape. As we continue our dive into this journey, many of you are asking, "What’s next for Feimso?"

From Left to Right: (L) feimso Customer Acquisition Planning, (M) 2023 App Version 1 Roadmap for first offering, (R) Founders Erin (left) and Ina (right)
Ina and myself have been busier than ever after hitting ‘go’ on feimso Beta, fully immersed in this adventure, analyzing how our early users interact with the app—what they list, what they buy, and how they’re using fashion in innovative ways to monetize their style and talents. We’ve been connecting with you, our users, gathering your stories and insights. Together, we’re reshaping fashion into something more accessible, sustainable, and profitable.
You’ve heard us say that this is just the beginning, but what does that actually mean? During this initial phase, we’ve been fine-tuning our app, identifying the little glitches, and collecting valuable feedback. Our goal? To build a vibrant community where brands and individuals can confidently connect with creators, models, photographers, and other fashion professionals for their campaigns, social lives, and thrive, all in the name of fashion.
We’re also taking steps to elevate emerging talent by providing content packages to aspiring creators, fashion students, and professionals. This initiative is all about giving them the tools they need to succeed.

Founder Erin Sokolowsky speaking with Whitecliffe School of Sustainable Fashion Yr 3 students about the feimso App.
The future of Feimso is both dynamic and strategic. We have a roadmap filled with exciting new features designed to make fashion fairer and more accessible for everyone—from industry insiders to everyday consumers. Since launching our early stage investment round in July, we’ve been gearing up for a busy few months ahead. Next month, Ina and I will head to the UAE and Saudi Arabia for Step Riyadh, where we’ll meet with potential investors from around the globe.

Founder Ina Feimi in the UAE networking at a recent Dubai Investor Gala 2024.
This is just the beginning for Feimso as we aim to put New Zealand on the global fashion map. We're excited to showcase the innovative spirit of Kiwis, driven by mindfulness and creativity, with an app that can cater to anyone anywhere in the world and, in the very near future, connect them all in one place.
You can play a part in this journey! Share Feimso with friends, family, or anyone interested in shopping, selling, or creating a fashion brand. Whether you’re a model, creator, photographer, or stylist, if it’s fashion, it’s Feimso.
Here’s to the future!

The World is Your Wardrobe
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