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Diary of a Founder – The Journey so Far: Building a New Era in Fashion Accessibility
To be honest, when the pandemic hit if someone told me today just 4 years later I’d be one of the Founders of a Fashion Ecosystem with a...
Oct 4, 20242 min read


feimso vs. Depop
Feimso is a new app. And while we’re building, one of the biggest questions I get asked is, “So you’re a marketplace like Depop?” Depop...
Sep 6, 20241 min read


Creators vs. Influencers
Many people see influencers and creators as the same thing - labels we use and swap out depending on who we chat to, but there is...
Jul 26, 20242 min read


Do we need to foster a safer environment for feedback in Fashion? My NZ Fashion Week Experience
Do we feel safe to have our own opinions about things without the fear of being cancelled or torn down for it? This year I had the honour...
Sep 6, 20234 min read


Why feimso? And why now?
Everything is online either partially or completely nowadays – Especially since the pandemic. A new normal is looming and no one wants to...
May 20, 20223 min read


The Power Inside Your Wardrobe
If you are like me, you might sometimes contemplate about just when it got so complicated wearing clothes, and dream of an idyllic world...
Nov 27, 20213 min read


Influencing the Internet
Why Influencers are Still Valid in the Online World Today We all know someone who is or knows an influencer. Whether you love them or...
Nov 27, 20213 min read


A message from one of the Co-Founders
It was mid-March 2021 when Erin and I were sketching the initial wireframes of feimso at my apartment. What feimso initially was and...
Nov 10, 20213 min read


Rental: Part of the Future of Fashion
Every single one of us has heard of fast fashion, sustainability and the world’s need to consume smarter, and less. We’ve all probably...
Nov 2, 20213 min read


feimso - Your new Home for Fashion
feimso was born in 2021 – Yes, we’re one of the pivotal Companies of the pandemic - and we’re about to launch as what we think could grow...
Oct 20, 20212 min read
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